Sponsorship is sometimes a tough one; we've supported both amateur/pro riders and events for a long time and although it's a pleasure to be able to do that, it doesn't make it any easier when it comes to deciding about how we share our limited resources among the thousands of requests that we get. Due to the increasing numbers of riders asking us directly for sponsorship we thought it might help to add some of our thoughts about how and why we sponsor the riders that we do and discuss some of the more common emails/enquiries regarding rider sponsorship.
Just ride. You should not get so focused on being sponsored. Those that really stand out doing the thing that they love will be just that, stand-outs and we will find you. We support people who follow our philosophy of being active and giving back to the scene, our team are riders and friends that we are commited to, not simply people we give free parts to.
Can I send you my video?
We can't stop you from sending anything, and appreciate that you'd want to but all sponsorship deals go through the distributors so it might be of more use and cheaper to send your video clips there, thanks. You should also realise that very, very few people get sponsored in this way and that we are looking for those with a unique attitude and not the copied style or tricks from their favourite pro.
Send us an email entitled 'sponsor me'?
We like to talk to people, and hundreds contact us every week. But if anyone really thinks that such a request works they're on the wrong track. Sure we'll look at your photos and reply like we do for everyone but it doesn't work like this. Realistically maybe 1% of any sponsorship deals happens like this, we just can't properly get to see your talent or more importantly who you are like this. Like we said, our team is a lot more than just a few riders that we send parts to once in a while, it's a two way family thing and an email with 'sponsor me' is exactly what we don't want to see.
Send us pictures?
Pictures are nearly always good to see, they don't give us an overall impression of who you are but we like to look at pictures. Especially when they're something that you feel good about. They don't have to be amazing pro' photos, not everyone is a camera expert or has some flashy overpriced equipment. But photos are so flat, so 2D and very often not really 'you'. I mean if you're really going to go to the lengths of asking for something (there's no stopping some people) then at least let what you send speak well for you. One example of how not to do it might include sending lots of great clear photos and a text saying how into our product you are and how you're really looking forward to being part of wethepeople...and yet you're running not one single part from us and your bike is plastered with the stickers from someone else. mmmm something smells of fish. We're not saying that you have to run our stuff, nothing of the sort....but then don't try and run some bull by us. That's not how we would want to start any kind of sponsorship off, ...what do you think?
Phone us and ask if we are looking for anyone to sponsor?
Sure we are, we're looking almost all the time because like all riders we enjoying seeing others ride well and are interested to see what's happening riding wise in scenes that we might never or rarely get to. However contacting us by phone to ask if we will help you out is not the way...in a similar manner to the email we can't learn enough about who you are from a a simple conversation and we'd prefer to actually find the time ourselves to talk with people. So although you can phone and speak with us anytime about whatever else, such questions over the phone will bring an enevitable 'no' answer.
Go through a distributor?
This is the more common and authorised route. Distributors are better placed within a countries scene to know what is happening and we trust these guys (yes there are females in there as well) to deal with sponsorship requests. It's not only because they're in a particular country it's more about them knowing how to support a scene and working within that...we can't be everywhere ourselves. It is the distributors who are more than likely going to be the most involved in any sponsorship offers.
What do I have to do to get sponsored?
Somehow the question itself sounds awful, like some kind of desperation. Chill out, it's all bmx. If you want to know about what 'tricks' you have to do then you weren't concentrating or didn't read what we wrote under 'send in a video'. That aside, you don't have to do anything in particular, just continue being yourself. That's the important part. We don't want you to change, be someone else for us, or some fool who suddenley thinks he's a megastar because we said yes. You won't have to move, live some so called cool lifestyle, do new tricks every day or email mail us every time you go to bathroom. We just want you to feel part of something, we'll give our our all to encourage that and expect from you only the same.
At the end of the day it's not about who can shout the loudest, it's about riding. It was this philosophy that brought bmx forward in the early nineties and the new wave of 'accessability' to many is clouding the fact. Don't have the wool pulled over your eyes by suits at the latest big name(s) in the sport, use your integrity and realise what it's really all about....and if you're still riding, we'll see you soon.
SPONSORING EVENTS / ADVERTISING
Are you interested in sponsoring our contest / jam?
If you're organising an event then you could contact the distributors directly to see if they can help with some kind of additional sponsorship. If you don't get any answer, just contact us over our contact form and give us some more info about it. Maybe we can figure something out to help you.
We need a skatepark here in xxxx can you send us money or parts?
We already support a whole load of events and people which means that taking on new backings is not normally possible. However we are always happy to hear about new scene happenings so feel free to tell us about what's going on near you.
Are you interested in advertising on my web site?
Right now our answer is no, but it's something we might consider if your site is the dogs bollocks. We may consider link swapping but we're not really into banners or anything that has the words 'flashing' and 'gif' in the same sentence ;)